Download DescriptionDatabase marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers fromLand's End to IBM are using today's new breed of database marketing tools to compute озеуф lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Overtur2003 г ISBN 0071363661.