Book Description The Whole Enchilada is a practical guide to selling to the US Hispanic market It is a no nonsense and real description of the Hispanic population in the United States As a primer it gives the reader practical advice on what to do in order to gain Hispanic customers It is also a window into the breadth and richness of the Hispanic culture озеюя in the U S The book addresses the most critical aspects of marketing to Hispanics: The numbers Adaptation, translation and everything in between The language issue The culture issue The swimsuit issue (in the next printing) Foreign born and US born The Whole Enchilada will raise your Hispanic IQ while giving you the information to begin your Hispanic marketing efforts immediately.  Издание 19802004 г ISBN 1412014972.